Wondering what the deal is with Westmore Beauty – from the reviews, the controversy surrounding the brand in joint venture with Westmore, and the top products – we reveal all!
After spending 32 hours researching this brand, we can say with confidence whether it’s worth picking up a few products or not!
Just keep reading!
Who Founded Westmore Beauty And Who Were The Westmore Family?
Westmore Beauty was developed by McKenzie Westmore, a member of the Westmore family – the pioneers of Hollywood makeup. George Westmore, her great-grandfather, created the first ever makeup department for film studios.
McKenzie’s grandfather Monte Westmore was a makeup artist on top films, including the iconic Gone With The Wind. Her father Michael Westmore won an Oscar (Best Makeup) for his work on the film Mask (1985) and also won nine Emmys! The family is also credited for inventing false lashes, and doing the makeup of Hollywood icons like Elizabeth Taylor, Marilyn Monroe, Audrey Hepburn, and Ava Gardener!
McKenzie experienced four battles with skin cancer and wanted to look and feel her best. She wants other women to feel great about themselves – all women deserve to feel confident and beautiful!
McKenzie developed Westmore Beauty to provide what’s possible in the Hollywood makeup chair to real women! McKenzie believes every woman deserves to feel the feeling that wearing red carpet-glamour-quality makeup can give – even if it’s just a natural look!
Westmore Beauty does not test on animals.
Westmore Beauty Full Product Range
- Westmore Beauty Body Coverage Perfector
- Face Coverage Perfector Foundation + Concealer
- Westmore Beauty 10 In 1 Face Coverage Perfector CC Cream
- 60 Second Eye Effects Firming Gel
- On the Go Lasting Effects Brow Gel
- Lip Glamour 2 in 1 Lipstick
- Bold & Beautiful Mascara
- Starlit 24k Gold Lip Treatment Oil
- Blockbuster Hollywood Lips Lipstick
- Double Feature Power Over Cream Blush
- Westmore Beauty 24k Gold Body Glow Stick
- Wing Effects Liquid Eyeliner with Applicator
- Magic Effects Powder-to-Cream Concealer
- Now You See It pH Lip Gloss Vibrant and Unique Lip Color
- Starlit 24k Gold-In-The-Core Lipstick
- Double Feature Blush Brush
- Liquid Lighting Illuminating Concealer
- Red Carpet Lashes Mascara
- Smooth Effects 24k Gold Body Exfoliating Stick
- Body Coverage Perfector Dual Action Mitt
- Two Times The Prime Dual Phase Primer
- Face Coverage Perfector Intro Kit
- Eyes & Face Effects Kit
All of the Westmore Beauty products have impressive reviews and high ratings on average. A minority of customers aren’t happy with their purchase – it’s important to know that the brand offers a 60 day money back guarantee if you are not satisfied!
1) Body Coverage Perfecter
Body Coverage Perfector is body makeup that simultaneously illuminates the skin while camouflaging imperfections. The tri effects technology provides high coverage that lasts for days over any blemishes on the shoulders, décolleté, arms, and legs in just minutes.
A combination of treated pigments and light reflecting minerals combined in a flexible matrix is what makes this formula different – your skin will appear flawless but still look (and feel) like skin.
The Body Coverage Perfector comes in four different colors:
- Fair radiance
- Natural radiance
- Golden radiance
- Bronze radiance
You can use the Westmore Beauty shade chart image to find the best color for your skin. If you choose the wrong shade, avail of the 60 day money back guarantee and swap it for a new one!
The coverage level is buildable. Planning a big night out on the town but the weather forecast doesn’t look great? Body Coverage Perfector is waterproof and sweat resistant – great if you live in a rainy climate or want to use it in the heat of the summer! Plus, because it’s waterproof, you can wear this to the beach or the pool.
Ever applied fake tan and then had it transfer onto your nice clothes? This body makeup is transfer resistant to keep your clothes clean.
The radiant finish is natural looking yet healthy. Body Coverage Protector’s tri effects technology evens your skin tone and provides a glow from within. It covers anything from sun spots, scars, bruises, tattoos, stretch marks, uneven skin, and varicose veins!
The combination of treated pigments and light reflecting minerals combined in a flexible matrix is what makes this formula different – it will appear flawless but still look (and feel) like skin.
Water, Cyclopentasiloxane, Isododecane, Trimethylsiloxysilicate, Butylene Glycol, Triethoxycaprylylsilane, Cetyl PEG/PPG-10/1 Dimethicone, VP/Eicosene Copolymer, Cyclohexasiloxane, Propylene Carbonate, Quaternium-90 Bentonite, Caprylyl Methicone, Polypropylsilsesquioxane, Tocopherol, Ascorbyl Palmitate, Dimethicone, Sodium Chloride, Polyethylene, Polyhydroxystearic Acid, Acrylates/Dimethicone Copolymer, Magnesium Sulfate, Polysorbate 20, Dimethicone/PEG-10/15 Crosspolymer, o-Cymen-5-ol, Yeast Polysaccharides, Caprylyl Glycol, 1,2-Hexanediol, Retinol, Pentylene Glycol, Alcohol, Lecithin, Tropolone, Sodium Hyaluronate, Sodium Hydroxide, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
How To Use Body Coverage Perfector
1) Prep correctly. Make sure your skin is clean and dry. Exfoliate the night before. Do not use any oil based products within 24 hours of application to prevent any transferring.
2) Apply Body Coverage Perfector onto any areas that you would like to cover. You can use a body brush or your hands.
3) Blend the product well into the skin and allow it to dry for 10 minutes. If you want more of a flawless appearance, apply an extra coat or two. You must wait 10 minutes between each coat! Once completely done, be sure to wash your hands with soap and water.
4) Buff away the excess product with a towel or a tanning mitt. Stop once no more product comes off onto the mitt or towel.
5) Wait another 10 minutes to let the product fully set on your skin before going to sleep or putting clothes on.
Not Cakey, Sunscreen, How To Remove The Tan
Westmore Beauty promises this illuminator is lightweight and blends easily into the skin. Because it’s a buildable formula, it does not feel heavy all at once. Once dry, it feels weightless and skin-like, with a natural glow.
You can wear this product with sunscreen underneath – just make sure you use a water-based, oil free formula! Wait until the sunscreen is completely absorbed, then apply the Westmore Beauty product as normal. You can use an oil free SPF over the top of Body Coverage Perfector as well – just make sure the tan fully dried first!
How To Remove This Body Makeup?
Any oil or oil based cleanser should work. Simply apply the remover onto your skin with your hand or with a cotton pad. Wipe over the false tanned area, then wash the skin with soap and warm water.
Body Coverage Perfector Westmore Beauty Reviews
Most of the reviews are really positive.
Some chose a darker shade than their natural color to get the appearance of a tan.
One review says it works really well to cover her scars, and it lasts 3 – 4 days on her. Another claims it covers all her brown spots and scars and it lasts a week for her. One mentioned that if you want this body illuminator to last after showing, make sure you pay your skin dry instead of rubbing. Multiple reviews claim they love this for covering varicose veins.
Others said the product is good, but they got the wrong shade. Do not buy a shade off the description – make sure you look at the shade matching chart image to get an accurate match! If you get the wrong one, consider availing of the 60 day money back guarantee.
Another said she wishes she bought the Westmore Beauty Mitt because it’s not as easy to apply as she thought it would be – it’s harder to apply with your hands. Others didn’t like the mitt much and prefer to use a brush.
Compared to Sally Hansen, a review claims Westmore Beauty is less messy and doesn’t rub off half as much (especially when you blend it properly with the mitt).
2) Westmore Beauty Mitt
The beauty mitt is designed to buff the illuminator into your skin for an even application and to prevent it from transferring onto your clothes or bedsheets. You can apply the body coverage protector directly onto the mitt and then rub it into the skin using circular motions in an upward movement. This keeps your hands clean and provides a more even application.
The reverse side is terry cloth which helps buff away any excess product so that it does not transfer.
Customers like that it’s lined on one side, but some say they wish it was lined on both sides.
3) Westmore Beauty Face Coverage Perfector Foundation & Concealer
A 2 in 1 product, this creamy foundation and concealer promises buildable flawless sheer to full coverage with a youthful glowy effect.
Westmore Beauty claims it provides an airbrushed look with a natural glow. The combination of hyaluronic acid and vitamin E provides hydrating and anti-aging benefits. Great for mature skin!
Available in 8 shades.
How to use this product:
As a foundation: Apply a pea sized amount with a brush or your hands onto your skin and blend well. The formula is buildable, add a second layer if you want more covered.
As a concealer: Apply a dot directly over the blemish and tap and blend around the edges with a small brush or your fingers. It works well over a foundation layer of the same product, or even just as a concealer on its own.
Westmore Beauty Coverage Perfector Foundation & Concealer Reviews
Most reviews are positive – most of the negative ones are issues with the way the shipping is, not the actual product itself. Almost everyone seems to use it as a foundation (not a concealer).
One review claims it makes her look 10 years younger!
Another said the fair shade is way too yellow in tone for her.
From the feedback, it’s clear people like that you only need a little bit and it stays all day. The makeup blends easily and stays on the skin for a long time (8 hour wear time is a common review).
Those with mature skin like that it does not emphasize fine lines.
One review loves this makeup product but thinks the size of the tube is too small for the price.
A couple of people said it covers well but they wish it came with instructions for how to use it.
Some even choose to use it on their body. A review claims this product gave her the confidence to wear shorts in public – it covers the varicose veins on her legs well.
4) Instantly Flawless Foundation
Instantly Flawless is a foundation, illuminator, and serum in one! It provides buildable coverage with a radiant finish.
Available in 6 shades.
Unlike the Face Coverage Perfector, it has a multitude of skincare ingredients for added hydration and a brightening effect. The combination of hyaluronic acid, niacinamide, squalene, and kakadu plum work great on mature skin.
Hyaluronic acid is a humectant that helps attract water into your skin. Squalane is an emollient that helps prevent moisture loss and protects the outer barrier. Niacinamide (vitamin B3) smooths the skin texture and tone. Antioxidant-rich Kakadu plum extract provides increased brightness.
Plus, the illuminating glow provides a youthful appearance all over! This makeup is sweat proof and water resistant – so it’s great for a hotter climate and especially to take on a vacation in an area with a lot of sun.
It provides medium to full coverage for flawless looking skin.
Westmore Beauty Reviews – INSTANTLY FLAWLESS FOUNDATION
There’s not much feedback on this product online so far, however there are some really positive comments about it already!
One review claims it’s a great product and covers well without being cakey or too heavy for her. It even covers eczema beautifully.
5) 60 Second Eye Effects Firming Gel
The 60 Second Eye Effects gel is designed to give brighter, younger, and more lifted looking eyes! This eye cream claims to improve the appearance of puffiness, fine lines, under eye bags, crow’s feet, wrinkles, forehead lines, among others!
Formulated with its exclusive flex tensor technology, along with a flexible firming matrix with color correcting and micro fillers to brighten and smooth. You should notice the difference just one minute after applying, and the effects should last for hours.
Do not use a moisturizer or eye cream underneath. This is not a layering product – avoid using any makeup product like concealer over top of this eye gel.
A combination of anti aging and hydrating ingredients (retinol, hyaluronic acid, vitamin C & vitamin E) work to improve the appearance of your eyes. Perfect if you suffer from tired eyes, fine lines, or wrinkles in this area!
Westmore Beauty Reviews – 60 Second Eye Effects Firming Gel
The reviews on this product are so impressive.
More than one review details how they were surprised that it actually covers dark circles and eye bags.
Multiple reviewers also say it’s amazing to reduce the look of fine lines. Plus, the effect is almost instant.
Some even say nothing else they’ve tried works except this!
Another review claims it even rivals much more expensive products, however, she doesn’t agree that it’s sweat proof, it disappears after a strong gym session.
Others like that you only need a tiny pea sized amount to cover both under eyes.
A minority of reviews were not impressed – however, other feedback suggests they may be applying it on top of makeup (it should never go on top of makeup as it fails to mix and will ruin the whole look).
6) Lasting Effects On-The-Go Brow Gel
This brow gel claims to transform the way you look and bring out your natural beauty with an easy solution for shaping brows. The brow gel combines color pigments and hair-like fibers for noticeable definition yet natural looking eyebrows. Great if you want fullness (and color) while setting your eyebrows in place.
Live in a hot climate or like to work out in your makeup? This brow gel is both water resistant and sweat resistant – no risk of your eyebrows melting off your face half way through the day! Plus, Westmore Beauty claims it lasts all day.
Available in 3 different shades.
Westmore’s sponsored study found that 100% of participants claimed it made their brows fuller, more defined, and 95% said it works better than an eyebrow pencil.
Apply on completely clean skin – make sure your skin is oil free. The brow gel will grip onto both your skin and eyebrow hair for a strong hold while adding fullness.
Westmore Beauty Reviews – LASTING EFFECTS ON-THE-GO BROW GEL
Most of the reviews are very positive.
One review claims that with age, her brows are getting thinners and going grey. This works really well to bulk up the brows and make them brown again.
Multiple reviews say it lasts for such a long time – well over a day. Plus, many claim it gives a really nice natural look. This brow gel works even on very sparse brows to bulk them up.
A more negative review said the product itself is really good, but she’s not a fan of the wand. It’s a little messy.
Previous Negative Reviews About The Service – A Guthy-Renker Company
Westmore Beauty is partnered with Guthy-Renker -a company that collaborates with multiple different skincare and makeup brands (including Crepe Erase, Meaningful Beauty, and J Lo Beauty). Previously, the Guthy-Renker brand, and all of its affiliates at the time, experienced a sleuth of highly negative reviews due to the automatic subscription renewal process. Westmore Beauty reviews were not immune from this.
We explore this issue further in our Crepe Erase article. Guthy Renker and all of the other brands were forced to end this policy in 2020 and customer satisfaction has improved since. It’s not much easier to do a one time purchase.
60 Days Money Back Guarantee
Not happy with your Westmore Beauty products, or not happy with your shade? You can return any product within 60 days and receive a refund or a replacement for free. They even accept empty bottles!
One of the most common complaints in Westmore Beauty reviews is that the shade descriptions don’t match up with the real shade in the flesh. Make sure you look at the picture guides, but if you get a mismatched shade, make sure you avail of this guarantee!